The Wardrobe Workshop opens London pop-up on King's Road

Independent online fashion retailer The Wardrobe Workshop is set to open its first London pop-up on King’s Road this month.

The brand, which focuses on sustainable retail by offering a two-way platform where new items and pre-loved items are sold in the same place, will be trading from 25 February to 10 March at 325 King’s Road, in the heart of Chelsea. The pop-up will feature luxury brands like Alexander McQueen, Givenchy, Valentino and Gucci.

“The King’s Road is a hugely desirable location for us to showcase our unique fashion concept and we are so pleased to have the opportunity to trial this on one of London’s most iconic streets,” founder of The Wardrobe Workshop, Charlotte Bowring, said in a statement.

“This pop-up is the natural step in growth for our successful online business. We’re passionate about bringing both pre-loved and new fashion into one space and consider the Chelsea catchment a great place to do this.”

Joining The Wardrobe Workshop, homeware accessories retailer, Hunter & Co., has opened a pop-up store at 341 King’s Road which will be open from 18 February to 3 March.

Hannah Grievson, commercial property manager at Sloane Stanley, added: “Pop-ups have always been an important component in our leasing strategy. These short term lets have a history of success on the King’s Road, and give important exposure to new and engaged audiences for emerging brands looking to establish their customer demographic.”

Photo credit: The Wardrobe Workshop