Tommy Hilfiger launches first store in Thailand

US fashion brand Tommy Hilfiger has launched its first Thai store in Bangkok. It is located on the first floor of the Emquartier Shopping Complex at busy Sukhumvit Road in the Vadhana district.

The new store aims to attract passers-by with large window installations featuring high-resolution digital screens that showcase the brand’s latest ad films and images, providing shoppers with a brand experience even before stepping into the store.

Apart from menswear and womenswear, shoppers can find the brand's accessories like watches and eyewear as well as socks and footwear and have the option to have clothes tailor-made for them. Store hours are from 10 am to 10 pm.

The lifestyle brand, which is celebrating its 30th anniversary this year, was acquired by the PVH Corporation in 2010. Tommy Hilfiger has more than 1,400 retail stores throughout North America, Europe, Latin America and Asia Pacific.

Image: Tommy Hilfiger