Tommy Hilfiger opens digital showroom

US fashion label Tommy Hilfiger has opened a new innovative digital showroom in it's head office in Amsterdam, the Netherlands. The new virtual location will showcase the label's latest collections and help retailers make their collection selection.

The fashion label claims that the digital showroom will save buyers a lot of time when it comes to making their purchases, as it blends together collection information, sales tools and brand content in one single touchscreen interface.

"Our digital showroom revolutionizes the buying and selling journey for our retail customers and internal sales team," said Daniel Grieder, CEO of Tommy Hilfiger. "We are passionate about providing our clients with the best service, experience and quality."

Clients who visit the digital showroom can view head to toe looks, create their own custom orders and click on each garment for specific product information.

"Our new digital showroom concept completely reimagines the traditional buying approach and establishes a new fashion industry benchmark for business to business sales," adds Grieder.

"The platform reflects values which are at the heart of our brand DNA: entrepreneurial, inspirational, surprising, inclusive and accessible," said Tommy Hilfiger. "We believe this is the sales experience of the future."