Triumph unveils dedicated online platform for Sloggi

Lingerie company Triumph has launched a dedicated online shop for its Sloggi label in Germany, the UK, Austria and France. The move marks the first time the Swiss brand has its own stand-alone online store. By the end of the year, Sloggi is set to roll out seven more dedicated online stores in The Netherlands, Italy, Poland, Denmark, Sweden, Belgium and Switzerland.

The online stores were launched simultaneously in four countries earlier this month. Although Sloggi was previously active online, it could only be purchased online via Triumph’s webshop, which is available in ten European countries. “The new online shop has gone live in our most important Sloggi markets, within less than three and a half months”, said Tilman Galler, Head of E-Commerce at Triumph. "This extremely short project lead time was only possible due to smooth project management and an exceptional cooperation between all involved parties."

In addition to the website responsive design, which sees the online Sloggi store tailored to work on all devices, Arvato has also added extra functionalities to the site, such as automatic gender-specific content control. The development of Sloggi’s online store is based on the same platform as Triumph, which is why the development time was cut down to three and half months, according to Arvato.

"With the Sloggi shop, we are successfully implementing the frontend development on Salesforce Commerce Cloud for another Triumph brand and are also managing the day-to-day business for Sloggi end-to-end", said Jeanine Schneider, the responsible Key Account Director at Arvato SCM Solutions. "We are happy to support our customer’s rapid internationalisation."

Photo: Courtesy of Sloggi