UK e-tailers hope to enjoy extra spend brought on by 'Manic Monday'
Online retailers throughout the UK hope to see a boost in sales this Monday, as consumers are predicted to have spend 773 million pounds yesterday, 10 percent more than last year's 'Manic Monday' which saw 666 million pounds spent according to Experian-IMRG.
December 7, also known as 'Manic Monday' is traditionally one of the busiest days for online retailers, as consumers place their orders to ensure delivery by Christmas. A boost in mobile shopping is said to have helped boost sales this year. The boost in spend comes as UK consumers spent a record-breaking 3.3 billion pounds online over the four days from Black Friday to Cyber Monday, with shoppers spending an astonishing 968 million pounds on Cyber Monday alone.
Experian Marketing Services senior retail consultant James Miller stressed the results reflected UK consumers fully acceptance of the online shopping 'phenomenon.' "Retailers still have more opportunities to reach customers in the run up to Christmas, with Manic Monday representing the time when consumers look to order gifts to ensure they receive them before Christmas, before the traditional Boxing Day sales begin," he said in a statement.
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