Urban Outfitters: "Every Store is like an Experiment"

Amsterdam - With 47 stores across Europe and Asia, there seems little holding back the ​international ​expansion of American lifestyle retailer Urban Outfitters. As the doors of it's latest pop-up venture open in Rotterdam, the Netherlands, FashionUnited takes a moment talk to the man behind the brand's visual ​artistic ​direction,​ Creative Director​ Stephen Briars, to learn more about Urban Outfitters continual store concept evolution, and how the brand ha​s managed to ​hold onto its appeal 45 years after its first store opening in Philadelphia.