Value Retail to attract more Chinese tourists

Value Retail, the outlet shopping owner that operates Bicester Village and other global outlets across Europe, has entered into a partnership with Chinese travel agency, Ctrip, to attract more Chinese shoppers to its outlets.

The deal will see Value Retail making the experience at the ‘Collection of Villages’ accessible to an even wider Chinese audience in a way that supports and facilitates their individual travel needs, so they can easily incorporate a visit to one of the Villages into their travel itinerary.

With Ctrip accounting for 50 percent of the total online travel service market in China, totally more than 90 million travellers, the deal could be very lucrative for Value Retail and its outlets.

Ian Stazicker, group tourism director at Value Retail, said: “Value Retail and Ctrip are natural partners, as we are both committed to creating exceptional experiences for Chinese tourists to Europe.

“The Collection of Villages in Europe are very popular destinations for Chinese tourists, and this new alliance with Ctrip will make the luxury Village experience more accessible for our Chinese guests than ever before.”