Very boosts branded offering

Online retailer Very.co.uk is boosting its branded fashion offering with the launch of high street names such as Miss Selfridge, which made its debut on the site this week.

The Arcadia fashion brand is one of a number new names joining Very.co.uk’s roster, which recently also included River Island and Wallis, and will soon also include Warehouse and Coast, which will go live on the website next month.

Very stocks more than 900 labels across its department store range, and the addition of these high street names is to enhance its fashion offering as it looks to put in front of its customers all the brands they would find and shop on the high street.

The new approach by the e-tailer follows the appointment of former Gap buying director Zoe Matthews as Shop Direct fashion director last July.

“We want to give our customers more of the brands they want. Our aim is to bring all the labels they’d seek on the high street to our slick, easy-to-navigate website to create a one-stop shop for fashion,” explains Matthews. “Miss Selfridge is fun, girly and bang on trend – a perfect fit for our younger, fashion-conscious customers. We thought it’d go down a storm, and it might be early days but it looks like our hunch was right.”

Matthews added: “We’re confident that Warehouse and Coast will also be big hits and will give our customers more reason than ever before to visit Very.co.uk.”