Vionnet opens first Paris boutique

new York - Vionnet will be returning home to Paris at 31 Rue Francoise-1er, just in time for Paris Fashion Week. The label, which in 2012 went under the creative direction of Gogo Ashkenazi, hasn't had a boutique in Paris for over half a century. The new boutique is located in close proximity to wear Vionnet's original headquarters was decades ago, as Ashkenazi wanted to do her best to stay true to the label's heritage.

The boutique was designed by architect Renato Mentagner who worked diligently to ensure that the space had as many ideas of the original atelier in mind as possible. Plaster-work on the walls recreated Vionnet's signature draping and a geometric-spiral staircase draws inspiration from her revolutionary bias cut.

Vionnet opens boutique at 31 Rue Francoise-1er

“For me, it was important to have those references, because I think our heritage is one of the most important parts and one of the biggest privileges that we have working with such a name,” Ashkenazi said to WWD.

The aesthetic of the boutique also drew a lot from Greek architecture. White travertine and crystal marble line the space, giving it a classic historic feel. Vionnet's signature bright blue appears on the terrazzo flooring on the ground. Illustrations by Thayaht taken from archives have been re-created for decor on Murano glass windows and carpets.

This store will be a blueprint for future stores, as Vionnet works on returning to its historic glory and reclaims its place in the fashion industry. A New York store is expected to open by the end of 2015, with additional stores planned for London and Tokyo. Vionnet will also launch e-commerce on October 15.

photo:Vogue UK