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Wåven opens pop-up in London

By Danielle Wightman-Stone

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British denim brand Wåven has launched its first retail store, a pop-up in Soho, London in collaboration with Daniel Peters, the creative director of multi-brand menswear retailer BBS Clothing.

Located on Soho’s D’Arblay Street, the pop-up houses both Wåven’s menswear and womenswear collections, including the brand’s signature spray-on skinnies, as well as host of guest brands such as Mulo Shoes, Sidian Ersatz and Vanes.

The pop-up also has a custom workstation where Wåven’s resident jean specialist is on hand to remake, repair and patch-up your wears, customers can bring their own patches or buy them in-store to customise their purchases.

Commenting on the opening, Daniel Peters of BBS Clothing said: “A collaboration is a great way of connecting audiences to new concepts and products, especially from such exciting British brands like Wåven.”

The short-term pop-up is open until June 10.

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