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Walmart and Netflix launch new retail hub

By Danielle Wightman-Stone

11 Oct 2021

American retailer Walmart has launched a new retail hub with streaming service, Netflix, featuring ‘Stranger Things’ and ‘The Witcher’ merchandise.

The exclusive hub will be the largest dedicated online shopping destination for Netflix’s merchandise in the US. It is also the streamer’s first-ever digital storefront with a national retailer to allow customers to further engage with their favourite shows.

Fans will be able to buy apparel, music, toys and games from fan-favourite shows including ‘Stranger Things,’ ‘Nailed It!,’ ‘The Witcher,’ and ‘CoComelon,’ and new shows like ‘Ada Twist, Scientist’. There will also be merchandise from the show of the moment, ‘Squid Game’ coming soon.

Many of the products are Walmart first-to-market exclusives, such as the Stranger Things Crosely Bluetooth Cassette Player and a Stranger Things Collector Box.

Jeff Evans, executive vice president of entertainment, toys and seasonal at Walmart US, said in a statement: “Through this new partnership, Walmart will not only offer products that bring the imagination of Netflix creators into reality, but Walmart customers and Netflix superfans will also find a new, exciting entertainment destination.

“The Netflix Hub brings together some of its most popular shows in its first digital storefront with a national retailer, and we’re proud to partner with them on this new adventure that will let our customers dive even deeper into their favourite stories and characters.”

The exclusive hub will also feature innovative shopping experiences, including voting systems for fans to select products they’d like to see from premiere Netflix titles.

Evans explained: “We’ll soon launch a crowd-sourcing opportunity called Netflix Fan Select that will allow fans the opportunity to vote for merchandise they’d like to see from favoured Netflix shows — and then Walmart merchants will bring them to life!”