- Danielle Wightman-Stone |
We Are Pop Up, the pop-up retail adviser that had a mission of making retail property in London easier to rent, has closed down after failing to secure “necessary funding”.
The online retail pop-up marketplace launched in 2012 and connected brands with landlords looking to fill temporary store locations, starting with their first space in Shoreditch. The service has been used in around 25 countries.
We Are Pop made the announcement on its website, thanking its customers and users for sharing their vision, as well as helping them create a “social network of people bringing creative retail to life”.
Co-founders Nicholas Russell and Alastair Moore, said: “Despite the solid growth our small and dedicated team has consistently produced in London, NYC and across the world, we have been unable to secure the funding necessary to scale the business to the next level and create a sustainable business.
“Unfortunately, We Are Pop Up closes today and the journey ends here.”
The online marketplace for its pop-up retail network is now up for sale.
Image: We Are Pop Up