Westfield to host Beauty Edit pop-up

Westfield London and Westfield Stratford City shopping centres are to host a Beauty Edit pop-up this month, allowing visitors to explore the latest beauty trends and sample new products.

The pop-up, described as a “one-stop beauty shop,” will run from March 16 to 24 at Westfield London and between March 23 to 24 at Westfield Stratford City.

The beauty shop will allow shoppers to try the best that Westfield’s beauty, health and wellbeing retailers have to offer under one roof, including Kiehl’s, Mac Cosmetics, Too Faced, Margaret Dabbs and Neal’s Yard Remedies. Space NK will also take part with brands Patchology, Tatcha, Mirror Water and Bread Beauty Supply.

The free event will offer expert personalised make-up tutorials, trend advice and exclusive brand pamper sessions, such as soothing hand massages from Margaret Dabbs, arm massages from Mirror Water, and hair hacks and tips by Bread Beauty Supply.

Other experiences include make-up tutorials from Mac Cosmetics and skin consultations from Kiehl’s.

Katie Wyle, general manager at Westfield London, said in a statement: “Recent research from Westfield’s ‘How We Shop’ platform revealed that 45 percent of people are prioritising their spending on more holistic wellness products over their physical appearance.

“We wanted to create a dedicated space and exclusive experience where visitors can learn more specifically about those feel-good products and experiences – and can walk away not just with a glow but feeling confident and educated on wellness and beauty."