What to keep in mind when decorating fitting rooms

London - Curtains that do not shut all the way, unflattering fluorescent lighting and the lack of a proper mirror - these are all issues that irritant shopping consumers to no end when trying on new clothes. Which is a bad move on the retailer's part, as 67 percent of customers who use fitting rooms are likely to make their purchase decision there, according to fitting room expert and CEO of Alert Tech, Marge Laney, in her new book Fit Happens: Analog Buying in a Digital World. "The fitting room is every apparel retail store's most valuable square footage," says Laney. "It's where your customers make their decision to buy. But it's often overlooked as a revenue generator and profitable opportunity for customer engagement." In order to help retailers transform their flagging fitting rooms, FashionUnited has listed the top eight things to bear in mind when decorating fitting rooms.