Will Black Friday 2015 turn into "Black My-day?"

With less than a month to go until the holiday shopping spree kicks off with Black Friday, retailers have been warned to prepare for an influx of shoppers - both online and offline. However not all customers will be out shopping for that special something for their significant other on Black Friday, as the majority of shoppers are poised to take advantage of the special promotions to treat themselves rather than others, according to Hammerson's "Shopper Tribes" 2015 retail report.