Winkelstraat.nl launches international sister website: Boutique24.com

Winkelstraat.nl, a Dutch website which offers items from over 130 independent high-end fashion retailers, has decided to expand its offering to more than just its Dutch and Belgium clientele. As of Wednesday, shoppers from across Europe are invited to come and shop at its newly launched, English website Boutique24.com.

The new website will be similar to its Dutch sister, but according to Joost van der Veer, Chief Executive Officer and co-founder of Winkelstraat.nl, the offering on Boutique24.com will be slightly different. "Our offering on Winkelstraat.com is already quite rich, but on Boutique24.com you will be able to find more exclusive and premium collections," said Van der Veer. Which is why European shoppers will be able to find items offered on Winkelstraat.nl as well as a number of new collections from different boutiques on the new website.

Boutique24.com to offer luxury fashion from over 130 independent boutiques

"The clothing on Boutique24.com comes from exclusive boutiques scattered throughout the Netherlands, Belgium, and Luxembourg," explained Van der Veer to FashionUnited. "Our collection is unique, one-of-a-kind and internationally not everywhere available. During the last four years that Winkelstraat.nl exists, we have spoken to many people abroad, who asked us to ship their order internationally. Now we are able to do so. Like we did with Winkelstraat.nl we love to make the special items available to a far broader audience."

However, Van der Veer and his team also realised that the market for high-end fashion was even greater throughout the rest of Europe than within the Netherlands, and the international demand for luxury fashion differed than that within his home market, so they decided to alter the offering to suit the European market for Boutique24.com. This meant finding new, high-end independent stores to partner with, such as 2PR from Amsterdam and SMETS in Luxembourg.

"Boutique24.com is a shopping platform for boutiques that are known for their luxury collections, one of a kind items, and excellent service. This is exactly what we look for when partnering with new boutiques," said Van der Veer. "We only work with the best. We offer these boutiques a full-service e-commerce solution, carrying out complex e-commerce operations effectively."

Although Boutique24.com will be competing with the likes of Farfetch, Van der Veer is confident of the websites success, as he believes its offering and customer service will set them apart. "With our customer service team we reach a NPS score of 65 for the past 4 years in row," he said, adding that they will have a multi-national support team working abroad to help customers with any questions they have. "We want to ensure that all our customers are satisfied, including those across the border."

Boutique24.com offers shipping with express couriers via UPS to all countries in the European Union (including the UK), to ensure customers have their purchase the next day.

Images: Winkelstraat.nl