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WoolOvers overhauls brand to attract new customers

By Vivian Hendriksz



Knitwear specialist WoolOvers has unveiled its new look following an extensive branding, as it continues to develop its business in the UK and overseas.

The new look has been rolled across WoolOvers' seasonal catalogue, relaunched UK and international platforms as well as the knitwear company's factory store and headquarters. In addition, the company has also expanded its product offering to include new styles and yarns.

"Our recent rebranding was the final building block required in the transformation of the business," explains WoolOvers' CEO Neil Sansom in a statement. "We have modernised and professionalised everything from the ground up, so it made absolute sense that we rebrand. Now that we are full-steam ahead with this process, we feel we can now go to market as a fresh and relevant, contemporary retailer."

The rebranded look, which will be communicated to customers through TV and online advertising, follows on from extensive customer and market research and will be used as a platform to help WoolOvers accelerate its growth and attract new customers. "Our fantastic, new styles, products and heightened customer experience will ultimately drive growth and accessibility, resulting in an expanded customer base," adds Sansom.

"The modern and relevant nature of our new products increases our brand’s accessibility," explains buying director at WoolOvers, Richard Harris. "We are firmly on this trajectory for next year’s spring/summer products. The notable volume of newness in this season’s product portfolio will be doubled next year."

Founded in the UK in 1989, WoolOvers is a British all-natural knitwear specialist, which aims to offer high quality, machine-washable and synthetic-free fabrics.

Photos: WoolOvers

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