Yours Clothing signs concession deal

Womenswear brand Yours Clothing has signed a concession deal with value retailer M&Co to bring its plus-size collections to five of its stores across the UK.

The partnership will see Yours Clothing introducing its autumn/winter 2015 collection to M&Co stores in Kettering, Gyle Shopping Centre in Edinburgh, Lerwick in Shetland Islands, Irvine and East Grinstead within the next few weeks.

If the concessions are successful, Yours Clothing is considering rolling out the shop-in-shops to expand their consumer reach.

Resh Dorka, managing director at Yours Clothing said: “We felt that M&Co would be a great partnership for us as we have a similar customer profile. Their store locations differ to ours, they have over 250 stores in the UK, so this partnership allows us expand our consumer reach and helps us meet customer demand.

“The deal is part of our ever growing business and we look to continue our fast-paced growth in 2016 with new stores across the UK and the launch of our menswear brand BadRhino.”

Yours Clothing was founded in 1994 by Andrew Killingsworth and aims to offer women fit and flattering fashionable clothing in sizes 14-36 at competitive prices.