Zalando launches 'Shop the look' feature

German etailer Zalando has launched a new online feature to help customers find a matching piece for a future outfit, named 'Shop the look.' The new feature allows users the freedom to browse through other products offered online to recreate an outfit shown on a product page, as well as similar items used in the look to make their own combination.

Zalando aims to continue developing the feature over the next coming weeks, using products in numerous outfits so customers are able to see how one item can be used in several different ways and styles. "With 'shop the look' we address an actual need of our customers and we create significant added value, since they can now directly shop complete outfits and search for alternative products with a single click," commented Robert Schütze, Country Manager Zalando for the UK.

"This not only makes the shop more user friendly, but also provides customers with additional search options as well as additional inspiration since, for each new favourite item, several suggestions are offered for combinations and outfits. The trend of shopping complete outfits rather than single items can be observed especially amongst our male customers. With this new feature we inspire our customers to find their own individual style and they can order all suitable items directly."