Zalora teams up Topshop and Topman

Zalora, as known as the 'Asian Zalando', has teamed up with leading online fashion retailer, Wing Tai Retail, to bring high street brands Topshop and Topman to consumers across Asia. Zalora will offer Topshop online in Singapore, Malaysia, Hong Kong and Taiwan, and Topman in Singapore, Malaysia and Hong Kong.

"Fashion power players Topshop and Topman are great additions to Zalora's exciting brand portfolio," commented Harry Markl, managing director for the Zalora Group. "Through this collaboration, Zalora will continue its commitment to bring the best global fashion brands to style-minded women and men across the Southeast Asian region, Hong Kong and Taiwan. With our sophisticated logistics infrastructure, our tech-savvy customers can now shop seamlessly on-the-go 24/7 via multiple channels and devices and receive purchases straight to their doorsteps."

Zalora has launched a dedicated shop-in-shop platform on its site for Topshop and Topman, offering free delivery over a certain spend and multiple payment methods. Together with Wing Tai Retail, Zalora will manage both Topshop and Topman in the region, from August, 27 onwards, The partnership between the two retailers will help the British brands spread their reach to even the most remote areas of Southeast Asia.

"We are very thrilled to have Topshop and Topman support on this partnership with Zalora as we strongly believe that this added e-commerce touch point will help alleviate the shopping experience for our customers in the region," added Helen Khoo, executive director of Wing Tai Retail. "As retailers, it is important that we recognise and embrace the evolving shopping behaviour of our customers and continuously review and improve the touch points in their shopping journey, keeping them engaged and delighted."