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Maaji's Sustainable Journey

PRESS RELEASE
By Press Club

22 Oct 2021

Fashion

Image: Maaji

Since Maaji was founded, we have always felt it was important to give back to the community and support the environment; That is why wherever it was planting trees, or conducting beach clean-ups, we’ve always believed in sustainability and doing our part. However, we do realize and recognize we must do more. At that moment, we decided to make sustainability not an independent effort, but one that is fully integrated with how we think and act, a holistic approach to everything in our business.

We are committed to a path of cultural and social change that contributes to a more conscious world. The first step in this journey is for Maaji to become a certified B Corp, the gold standard in sustainability certification. The journey to becoming a B Corporation is a challenging one, but we believe one that we must take. We will provide quarterly updates of both our successes and learnings. We hope you will join us.

Image: Maaji

We are focused on the following key sustainability pillars: Environmental, Social, and Governance ESG Standard.

Standard

• We will be updating our corporate carbon footprint analysis, including scope 1, 2, and 3. We are in the process of making our carbon footprint analysis, second time for scope 1 and 2 and first time for scope 3. This is a big step to develop our strategy of reduction and compensation. Also, we are in the process of doing our Swimwear line carbon footprint analysis, where we will be able to see our progress after migrating to products with recycled fabrics and printing processes with lower impact.be updating our corporate carbon footprint analysis, including scope 1, 2, and 3.
• We have already designed a strategy to mitigate and compensate our environmental impact, and we are currently executing the strategy.
• We are focused on mitigating our impact on raw materials by developing and implementing non virgin materials. This is made in partnership with our suppliers, with who we have a close and long term relationship. Our creative and Innovation standards are aimed to using new materials and processes with lower environmental impact.
• We are working on reducing the impact of our packaging materials. We are moving to more sustainable alternatives as non-virgin materials that are designed to be more resistant and re-usable.
• We are searching for innovative ways to transform our textile waste specialized in synthetics with spandex.

Image: Maaji

There are many other efforts we are undertaking, and we look forward to sharing them with you in the very near future, because one of our main pillars is transparency. For now, we are focused on gathering the data we need and conducting the analysis required to truly make a measurable impact in our sustainability journey.

Read more about Maaji on the brandpage: fashionunited.com/companies/maaji