Adam Frisby news and archive

In The Style names new CEO as Frisby steps into chief brand officer role

British fashion e-tailer In The Style has appointed Sam Perkins as its new CEO as founder Adam Frisby steps down from the helm of the business to take on the role of chief brand officer. Perkins, who will take on the top position from January 17, joins from The Very Group, where he has been managing director of the group's retail division since...

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In The Style to be the focus of BBC documentary

Manchester-based fast-fashion e-tailer In The Style is to be the subject of a fly-on-the-wall style BBC documentary airing this month. The six-part series, by producers Optomen, will air on BBC One and BBC Three in September and will go behind-the-scenes of the fast-fashion label, with filming at the brand’s Manchester headquarters as well as on...