Adam Frisby news and archive

In The Style's Adam Frisby launches new brand

Adam Frisby, founder of In The Style, has unveiled a new fashion brand with influencer Perrie Sian, called Reasn. Introduced on his personal social media, Frisby stated that the fashion brand was built on “inclusivity, quality and style,” and would launch on October 5. Frisby stated: “From the start, our goal was clear: to bridge the gap between...

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People

In The Style founder Adam Frisby exits company

Adam Frisby, the founder of In The Style (ITS), has announced his departure from the fast fashion e-tailer after previously stepping down from his prior chief executive officer position at the end of 2023. Frisby, who founded the company 11 years ago, made the revelation in an Instagram post, where he said that the decision to exit hadn’t been...

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Business

In The Style names new CEO as Frisby steps into chief brand officer role

British fashion e-tailer In The Style has appointed Sam Perkins as its new CEO as founder Adam Frisby steps down from the helm of the business to take on the role of chief brand officer. Perkins, who will take on the top position from January 17, joins from The Very Group, where he has been managing director of the group's retail division since...

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Culture

In The Style to be the focus of BBC documentary

Manchester-based fast-fashion e-tailer In The Style is to be the subject of a fly-on-the-wall style BBC documentary airing this month. The six-part series, by producers Optomen, will air on BBC One and BBC Three in September and will go behind-the-scenes of the fast-fashion label, with filming at the brand’s Manchester headquarters as well as on...