Adanola news and archive

Adanola re-opens its space in Selfridges Manchester Exchange Square with an elevated, design-led ‘shop-in-shop’

Adanola, the active-lifestyle brand renowned for multifunctional activewear and wardrobe essentials, has reopened its shop-in-shop at Selfridges Manchester Exchange Square on Thursday 4th September 2025. Following the success of the brand’s expanded Selfridges London space earlier this year, the Manchester location marks a continuation of...

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Business

Adanola secures investment from Story3 Capital Partners

British women’s athleisure brand Adanola is looking to drive growth and expansion in the US after receiving a “significant” minority investment from Los Angeles-based private equity firm Story3 Capital Partners. Adanola, founded by Hyrum Cook in 2015, said the new strategic partnership marks an “important milestone” in its ongoing expansion...

Retail

Adanola makes its physical retail debut in the US at Equinox Shop

Manchester-based activewear brand Adanola has partnered with leading health club Equinox to launch its collections in the United States. Marking the activewear’s physical retail debut in the US, the launch builds on Adanola’s presence with online shoppers. US customers can now purchase the brand’s best sellers and core collection online and at...

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People

Adanola names former Gymshark executive as CEO

Manchester-based activewear brand Adanola has appointed Niran Chana as its new chief executive officer, effective June 20, 2024. Previously the chief commercial officer at Gymshark, Chana was responsible for global sales, overseeing merchandising, marketing, trading and retail functions. He played a pivotal role in the Gymshark deal with General...