Facebook algorithms hurt independent brands serving disabled market
Two years ago, Facebook flagged the website of Slick Chicks, a company which sells adaptive underwear for diverse bodies, for content which Facebook said went against their community standards. The content was an image of a woman in a wheelchair wearing their patented side opening underwear. “We feature our customers and brand ambassadors on our...
19 Apr 2021
Tommy Hilfiger launches Spring 2021 Adaptive collection
Tommy Hilfiger has launched the latest collection of its Adaptive line, which aims to make dressing easier for adults and children with disabilities. The Spring 2021 collection features the brand’s classic mashup of sporty and preppy style with a number of modifications including easy-open necklines, extended zipper pulls, magnetic buttons, wide...
24 Mar 2021
Adaptive Fashion webinar series by the CFDA
On January 19th 2021, CFDA hosted its first webinar as part of the Adaptive Fashion series in partnership with Runway of Dreams and Gamut Management. The speakers included Mindy Scheier - the Founder of Runway of Dreams, and a panel of guests, who shared their insights, experiences, and perspective on fashion as People with Disabilities. In the...
26 Feb 2021
Podcast: Adaptive design is the future
In this episode, The Wardrobe Crisis discusses the importance of adaptive fashion and how it is both an opportunity for retailers and a necessity for consumers. Listen to the podcast below. Source: The Wardobe Crisis via Spotify
2 Dec 2020
Adaptive fashion and the power of personal style
“Why are all the mannequins standing?” asks Lucy Jones, creator of wheelchair accessories brand Ffora, referring to the lack of options across retail for seated consumers. It is just one of the many perplexing observations aired during the 2-day event, “Cur8able Conversations,” on the power of personal style within the disabled community....
3 Nov 2020
The fashionable sneakers with an adaptive concept
At first glance, the new sneaker from the footwear brand, Trace, is trendy as it is a unisex and minimalist model, produced in three colours with a characteristic speckled sole. However, the concept is out of the ordinary: the sneakers are available in pairs, but also individually. Anyone with dissimilar feet can order the sneaker in two...
8 Sep 2020
Zappos launches adaptive footwear category for people with disabilities
Online footwear giant Zappos is launching an adaptive range aimed at the differently abled. Called the Single and Different Size Shoes test programme, Zappos will offer customers the opportunity to purchase a single shoe or shoes of different sizes from brands including Nike, New Balance and Converse amongst others. “The Single and Different...
17 Jul 2020
Trailblazers Report: Inclusivity, one size does not fit all
Niche markets like adaptive, inclusive, and plus-size design map the trails to be blazed for brands and retailers looking for new valuable areas of opportunity, and Trailblazers 10, organized by Alvanon global consultancy firm, invited a parade of game changers to break it all down for a room full of entrepreneurs, creators, and business brains....
17 Jun 2018
Fashion for the disabled gears up for a positive road ahead
One in five American adults, or 53.3 million people report having disabilities, a Center for Disease Control and Prevention report states. However, among the 1.2 trillion dollars global fashion industry, wherein over 250 billion dollars are spent annually on clothes in the United States alone, brands and designers aren’t investing in fashion for...
20 Oct 2017