Adaptive fashion news and archive

Primark adds swimwear to its adaptive clothing offering

High street fashion and lifestyle retailer Primark has expanded its adaptive clothing collection to include swimwear for the first time for spring/summer 2026, developed in partnership with adaptive fashion designer, disability campaigner and founder of Unhidden, Victoria Jenkins. Primark’s adaptive clothing collection, designed to make dressing...

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How Ukrainian designers are redefining menswear through adaptive inclusivity

On the runways of Ukrainian Fashion Week, where aesthetics always carry political weight, designers Andriy Moskin and Andreas Bilous of label Andreas Moskin have elevated their craft into a form of social healing. Over the last two seasons, we have witnessed a poignant evolution: war veterans donning prosthetic limbs showing alongside...

Fashion

Fred Perry introduces its first adaptive shirt

Japanese-owned British sports and fashion brand Fred Perry has launched its first-ever adaptive shirt to make its fashion more accessible. Based on the iconic Fred Perry ‘M3600’ classic twin tipped piece, the Adaptive Fred Perry Shirt has been crafted for increased ease of dressing by replacing the traditional buttons with two concealed magnetic...

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Zalando debuts first adaptive children’s collection

Zalando has launched its first adaptive collection for children under its brands Friboo and Yourturn Kids, which focus on pieces that meet the needs of children with disabilities, the Berlin-based online retailer announced on Thursday. A total of 29 pieces such as T-shirts, trousers, sweaters, underwear and bodysuits with various adaptive...

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Character.com launches its first adaptive wear range

Character.com, the destination for character-based clothing for kids, has launched its first-ever adaptive wear clothing range featuring SpongeBob SquarePants. The children’s clothing brand has teamed up with Paramount Consumer Products to channel the themes of positivity and inclusivity that SpongeBob SquarePants by creating an innovative...

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Primark teams up with Victoria Jenkins to make adaptive fashion affordable

Value retailer Primark is partnering with award-winning adaptive designer and disability advocate, Victoria Jenkins, to bring adaptive fashion to the high street. In a statement, Primark said the collaboration follows its first adaptive underwear collection launched in January and is part of the retailer’s strategy to make adaptive fashion “...

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Primark launches its first adaptive lingerie collection

Value retailer Primark has unveiled its first adaptive lingerie collection in a commitment to make fashion and everyday essentials more accessible and affordable to as many people as possible. The new four-piece lingerie collection coincides with new research from Primark and the Research Institute for Disabled Consumers that states three in...

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Brooks Brothers debuts first adaptive button-down shirt with MagnaReady tech

Men's lifestyle and clothing brand Brooks Brothers has partnered with magnetic apparel MagnaReady to create the first adaptive shirt. The Brooks Brothers x MagnaReady shirt brings together Brooks Brothers' iconic button-down shirt with MagnaReady’s patented adaptive technology with magnetized closures for quick and easy dressing. Launching ahead...

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Runway of Dreams debuts Victoria's Secret adaptive; Rise runway empowers sexual assault survivors

Two shows that occurred during New York Fashion Week prioritized life-changing movements over seasonal trends, demonstrating the unique sense of empowerment that fashion can provide. Both events were conceived by women who identified an opportunity within the fashion space to make positive impact on people's lives. How we put ourselves together...

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When clothes cause harm, innovation in adaptive fashion is the future of design

As admiration for British Vogue’s powerful May 2023 cover featuring prominent figures from the disability community continues to reverberate widely, we are reminded of the importance of visibility and representation. Vogue’s creative director Edward Enninful lives with a disability himself. People within our industry have a habit of dismissing...

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Gamut Seal of Approval, the first certification for adaptive fashion launches with Adidas

Runway of Dreams, arguably the most high profile event on the fashion calendar representing the disability community, was founded as a non-profit in 2013 by designer Mindy Scheier who has a son with muscular dystrophy. In the decade since she has been working to help the fashion industry understand why it is so important to include this...

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QVC to boost accessible product offering and teams up with Selma Blair

Live video commerce giant QVC is expanding its commitment to adaptive clothing and accessible products and named actor, author, and disability advocate Selma Blair as its brand ambassador for accessibility. In a statement, QVC said it was looking to grow its accessible and adaptive offering by streamlining how customers find and explore them and...