Adobe news and archive

Prada Group teams up with Adobe to reimagine shopping experiences in real-time

Prada Group and software company Adobe announced their partnership at the Adobe Summit, which will enable the fashion company to elevate its consumer’s physical and digital shopping experience. By making use of the Adobe Real-Time Customer Data Platform and the Adobe Journey Optimizer, both components of the Adobe Experience Cloud, Prada Group...

22 Mar 2023

Business

Hugo Boss partners with Adobe to power 3D design methods

Adobe has announced it has been working with Hugo Boss to drive the fashion brand’s strategy around 3D and immersive design. Revealed during creativity conference Adobe Max, the partnership has involved the use of Adobe’s Substance 3D application, which the tech company said has enabled Hugo Boss to drive innovation and create new workflows. The...

20 Oct 2022

BusinessFeatured

2022 will be a year of digital advancement

It took a pandemic to accelerate e-commerce and focus on digital, but now that customers are fluently shopping across multiple channels, expectations for personalised experiences online is growing. According to Adobe, businesses must create change at every level of their organisation to compete in a digital-first economy. In Adobe’ Digital...

21 Mar 2022

RetailFeatured

How the pandemic boosted online shopping with 183 billion dollars

A full year has passed since the first lockdown swept the global retail landscape, giving an unfathomable boost of 183 billion dollars to e-commerce. As shopping habits shifted to online, a total of 844 billion dollars was spent in the US during the pandemic period of March 2020 to February 2021, according to figures from Adobe’s Digital Economy...

17 Mar 2021

Culture

Prada expands cultural programme to digital channels

As Italian retailers and brands face temporary closures during the current health emergency, a new wave of initiatives is bucking the challenge to experience news ways of operating and communicating. The Fondazione Prada is at the forefront to continue to culturally engage in the context where there is no physical audience. Digital laboratory of...

19 Mar 2020

Fashion

Forever 21 sued by Adobe for using pirated versions Photoshop

US fast-fashion chain Forever 21 is being sued by software firm Adobe Systems for allegedly using pirated versions of Photoshop. According to the lawsuit, which was filed last week in a California District Court, Forever 21 has been using pirated versions of some of Adobe's most well known products, including Photoshop. The detailed case...

2 Feb 2015