Aeron news and archive

Aeron rebrands as a responsible luxury knitwear label

Budapest-based womenswear brand Aeron, founded by Eszter Áron and part of the Vanguards Group, is repositioning itself as a responsible luxury knitwear label launching with its pre-fall 2022 collection. The relaunch follows a strategic realignment and will feature a new brand identity across all touchpoints, including a new A-shaped logo,...

Retail|In Pictures

Aeron opens concession at Harrods

Budapest-based brand, Aeron founded by Eszter Áron has opened a personalised corner at Harrods to showcase its ready-to-wear and handbags. The 383 square foot space on Harrods fourth floor, marks Aeron’s first permanent corner at the luxury department store and launches with the Central-European brand’s pre-fall 2021 collection. The concession...