AI news and archive

The Fabricant Global AI Design Competition for Fashion Students and Graduates

The Fabricant has launched Design Forward 26, a global open competition inviting fashion students and recent graduates to build a full AI-native collection — with free platform access provided to every entrant. Submissions are open now through 29 April 2026. The competition is built on a direct premise: access to professional tools should not...

BusinessPartner Content

AI Needs Real Sales Data – And FIRE Makes It Visible, Structured and Usable

Artificial intelligence will fundamentally reshape fashion wholesale. Predictive reorder optimisation. Dynamic allocation steering. Margin protection. Automated performance control. But AI cannot optimise what it cannot see. AI does not learn from PowerPoint. AI does not learn from email threads. AI does not learn from intuition. AI learns from...

Member

Retail

Frasers introduces AI shopping assistant to elevate online experience

Frasers, the namesake premium fashion brand of Frasers Group, has introduced a new artificial intelligence (AI) shopping assistant on its website as it looks to elevate the online experience. Dubbed ‘Ask Frasers’, the new feature, powered by Algolia’s Agentic Experience, serves as a “context-aware” tool that “goes beyond traditional search”. It...

BusinessPartner Content

AI can help fashion brands grow internationally, but only if it solves the right problems

AI is advancing faster than most ecommerce operating models can absorb. As brands expand internationally, many are layering AI tools onto fragmented systems, creating new points of complexity rather than resolving the underlying ones that directly impact conversion, cost and customer experience. The opportunity is not just applying AI, but...

Member

Business

Fashion without humans? AI models and the future of an industry

A perfect smile, a flawless body, an outfit that fits like a glove. The image looks normal in an online shop; after all, it is a model. Or is it? Increasingly, these images are not created by real people, but by artificial intelligence (AI). Companies are using AI more and more in their online shops, promising speed, efficiency and lower costs....

BusinessPartner Content

Chainbalance AI for even Smart(-er) Replenishment

In today’s fashion industry, keeping shelves filled without overstocking has become a high-stakes balancing act. Shorter collection cycles, different store formats, volatile demand, promotions, weather swings all of it hits your inventory at once. Static rules and gut feeling simply can’t keep up. This is exactly where Chainbalance AI steps in:...

Member

Business

Gap introduces conversational AI-driven experiences to online shopping

Gap Inc. is introducing two new technologies to its online shopping experience, each designed to “transform how customers shop” and instill confidence into their e-commerce journey. One feature, built alongside AI body data platform Bold Metrics, will see Gap embed predictive fit guidance into “AI-driven shopping flows”. With this, customers...

Member

Business

Debenhams Group reportedly enacts redundancies in move to AI imagery

Debenhams Group has reportedly carried out a handful of redundancies as it expands the use of artificial intelligence (AI) across image creation. According to sources for Drapers, less than five redundancies have taken place to date within the studio department, which includes photography, hair and makeup, retouching, casting and production. The...

RetailPress Release

Joor Integrates Proprietary AI Tool into Shoppable Fall ‘26 Women’s Trend Report—Empowering Retailers to Buy into Key Seasonal Fashion Trends Like Never Before

Following the FW26 designer womenswear collections shown in New York, London, Milan and Paris, JOOR identifies six must-have fashion trends and matches these to shoppable styles curated from the millions of products on the JOOR platform using a new exclusive JOOR-developed AI tool. As the fashion industry’s leading wholesale platform, JOOR...

Fashion

Jeanologia launches AI-powered laser design tool for denim

Denim specialist Jeanologia has launched a new laser tool powered by artificial intelligence (AI) created to extract precise denim designs directly from a picture. Dubbed ‘Billy AI’, the tool intends to address the long process of translating a vintage denim garment into a laser design ready for production, reducing the time span to just...

FeaturedMember

Business

‘Faster than ever before’: Why Zalando is betting on AI

The Berlin-based online fashion retailer Zalando SE highlighted one topic in particular when it presented its latest annual results and future roadmap last Thursday: the use of artificial intelligence (AI) across the entire value chain. The management expects this to provide future growth drivers. It was also able to quantify specific positive...

Member

Business

Zalando fully embraces AI: 90 percent of content now created by machines

During a presentation of the annual results, co-founder and co-chief executive officer Robert Gentz (CEO) stated that more than 90 percent of Zalando's content is now generated using artificial intelligence. This allows the company to produce 70 percent more content than a year ago without increasing costs, reports Emerce. AI is also changing...