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Adidas to launch AI avatar creation platform alongside Ozworld collection

Sportswear giant Adidas is set to launch a personality-based avatar creation platform to go alongside the release of its Ozworld collection. Made in partnership with Ready Player Me, the site allows users to create an artificial intelligence (AI) generated avatar that can be used throughout the web to explore other virtual worlds in the...

11 Apr 2022

Business

Shiseido debuts AI Makeup Advisor in collaboration with Revieve

Prestige beauty group Shiseido has introduced an artificial intelligence (AI) makeup advisor to its offering created by Revieve, a personalised digital tech company. Launching for customers in the EMEA region, the AI Makeup Advisor utilises Revieve’s AI Selfie Analysis programme that combines personalised recommendations with virtual try-on...

7 Apr 2022

Retail |Interview Featured

How AI is transforming e-commerce

The COVID-19 pandemic accelerated the growth of e-commerce. People were left with nowhere to shop but the internet, aside from local grocery stores and drug stores. Macy’s recently announced it would overhaul its existing website to offer more personalized experiences to their e-commerce shoppers. Macy’s was just the beginning. Now, more...

31 Mar 2022

Business

Fashion tech platform Bods secures 5.6 million dollar funding

Digital fashion technology company Bods has closed its seed round funding for 5.6 million dollars, which it has said will support the growth of its luxury partner portfolio, expand its team and fulfil technology patents. Launched through a beta version in 2021 and developed in partnership with luxury label Khaite, the platform offers users a...

29 Mar 2022

Business

Fit for Fashion

Fashion retailers need a more intelligent solution to size allocation, says David Hawkings, SVP of EMEA at antuit.ai (now part of Zebra), because they are dealing with a rising tide of markdowns and stock disposal issues in the age of sustainability. The retailer that gets apparel and footwear size allocation per channel right is onto a winner...

28 Mar 2022

Retail

MySize unveils AI interactive smart mirror

Artificial intelligence (AI) provider MySize has announced its interactive, touch-screen mirror is now available to business clients, with the intention to bring a new omnichannel implementation into the customer store experience. The FirstLook Smart Mirror, which was unveiled at the National Retail Federation 2022: Retail’s Big Show, allows...

4 Feb 2022

Fashion |Beauty Featured

Perfect Corp. partners with MAC Cosmetics and SoPost on product sampling experience

Artificial intelligence (AI) and augmented reality (AR) tech firm Perfect Corp. is teaming up with beauty brand MAC Cosmetics and online product sampling platform SoPost, for a first-to-market personalised product sampling experience. Described as “next-generation product sampling,” the partnership will combine MAC Cosmetic consumers with a...

20 Jan 2022

Fashion

Perfect Corp expands into fashion with new AR watch try-on

Artificial intelligence (AI) and augmented reality (AR) tech firm, Perfect Corp. has extended its technical capabilities to now launch a virtual try-on for watches, continuing the company’s expansion into fashion. Using its newest patent-pending AgileHand Technology, Perfect Corp.’s try-on feature allows users to view a 3D digital experience...

6 Jan 2022

Business

Start-up Beawear uses AI to solves e-tailers’ sizing and returns problems

German Start-up Beawear, launched just a few days ago, has dedicated itself to tackling the fashion industry’s many different sizing systems - or the “Wild West” of sizing, as it calls it. Starting from the premise “Imagine you’re shopping online and everything fits,” founders Verena Ziegler and Dr Frauke Link use artificial intelligence for...

15 Dec 2021

Business

PlatformE acquires AI company to improve sustainable on-demand fashion

Fashion technology company PlatformE had announced the acquisition of Cambridge-based Catalyst AI, an artificial intelligence (AI) company complete with machine learning tools to optimise fashion supply chains. The acquisition will see PlatformE strengthen its AI capabilities and bolster its own services for on-demand and made-to-order fashion....

7 Dec 2021

Business

Stocked up on Bags & Boots for this Black Friday’s Splurge?

The economy has opened up and Dressipi are expecting a bumper Black Friday in line with 2018 and 2019 - and a bonus for your return rates, customers buying categories with lower return rates is one of the reasons why Black Friday works so well! To help you get ready for peak, the Dressipi data analysts have dug deep into the Black Friday numbers...

8 Nov 2021

Business

Why AI takes user experience to the next level

Many industries have been swept away by the fast-growing developments around artificial intelligence (AI), which is revolutionizing businesses with rich, in-depth data about consumers and the market that our human brain might not be able to analyze. The initial reaction to AI was slightly hesitant for the fashion and apparel industry, and who...

11 Oct 2021