AI news and archive

The Very Group to utilise Gen AI to enhance shopping experience

British e-commerce retailer The Very Group has announced the expansion of a collaboration with Amazon Web Services (AWS) that will see it put to use generative artificial intelligence (AI) to enhance and deliver on personalised digital shopping experiences. Through the partnership, the company will launch a new Gen AI Innovation Lab in which it...

RetailPress Release

The Very Group selects AWS to transform the shopping experience with generative AI

The Very Group (‘Very’), a leading UK online retailer, today announced an expanded collaboration with Amazon Web Services (AWS) to accelerate retail innovation with generative AI. As part of the collaboration, Very will launch a new Gen AI Innovation Lab powered by generative AI, machine learning, and storage capabilities to deliver interactive...

Business

Urbanic secures 150 million US dollars to boost AI design

London-based fashion brand Urbanic has closed a 150 million US dollar series C funding round to accelerate the company’s growth and expansion of technology-driven and socially responsible fashion designs. The round was backed by Switzerland’s Mirabaud Lifestyle Impact and Innovation Fund, New York-based public-private hybrid investment firm D1...

Fashion

Zalando’s ChatGPT-powered fashion assistant launches in the UK

German-based European fashion e-tailer Zalando has opened the beta version of its virtual fashion assistant utilising OpenAI technology to UK customers. The ChatGPT-powered fashion assistant, which Zalando unveiled in April, allows UK customers to navigate the e-tailer’s large offering using their own words and expressions. The conversational...

Fashion Featured

Global superpowers commit to AI safety regulations

The United Kingdom this week played host to the inaugural International AI Safety Summit, bringing together 28 nations, including global superpowers like the United States, China, and the European Union, in a united effort to address the potentially "catastrophic" risks associated with the rapid advancement of artificial intelligence. British...

Fashion

H&M Group integrates AI for first time with custom clothing creation tool

H&M Group’s print-on-demand merchandise service Creator Studio has unveiled the retail group’s first use of AI, with a generative AI-powered custom clothing creation tool. The new AI tool enables anyone to mock up and produce garments utilising AI-generated custom visual artworks based on text input by the user. Meaning that anyone can play...

BusinessFeatured

Tech tools for combating poor fit and returns: data analytics, AI and VR

About This article was written for FashionUnited by Helen Scurfield, Innovation and Development Director, Asendia. What is causing returns on this scale? A massive 46 percent of US consumers in a recent Harris Poll gave ‘poor fit’ as the prime reason for returning garments, ahead of damage (38 percent) and poor quality (36 percent). This issue...

Retail |In Pictures

Frame opens second London store in Marylebone Village

Californian luxury fashion brand Frame has opened its second London store with a new retail design concept envisioned as a gallery. Located at 94 Marylebone High Street, Frame’s new London flagship features a retail concept conceived by co-founder and creative director Erik Torstensson that utilises AI in the design and development process....

BusinessFeatured

Klarna taps AI for “human shopping experience” with new products

Klarna, the AI-powered global payments network and shopping assistant, is rolling out 13 new products this autumn, including a new AI-powered image search, which allows users to snap, search and shop. The new products were unveiled as part of the company’s ‘Spotlight Fall’ launch and feature new products that build on its “previous applications...

Business

Mango launches conversational generative AI platform

Spanish fashion retailer Mango is taking the next step in its digital transformation with the launch of its own internal conversational generative Artificial Intelligence (AI) platform. The platform, which goes by the name ‘Lisa,’ has been designed to help employees and partners of the retail group make improvements from the development of...

BusinessPress Release

Luxury performance footwear brand, Athletic Propulsion Labs (APL), taps True Fit’s AI to reduce returns by -15%

Luxury performance athletic footwear brand, Athletic Propulsion Labs (APL), partnered with True Fit, the leading AI-driven fit platform, to achieve a +2% boost in revenue while reducing fit-related returns by -15% from those customers leveraging True Fit recommendations. Based in Los Angeles, APL was founded in 2009 by former collegiate athletes...

Fashion |In Pictures Featured

Humane debuts ‘Ai Pin’ at Paris Fashion Week

Technology company Humane debuted its inaugural device on the catwalk at Paris Fashion Week – its ‘Ai Pin’ ahead of its full unveiling on November 9. The ‘Ai Pin’ was shown as part of a collaboration with Paris-based fashion house Coperni at their 2024 spring/summer show and worn by supermodel Naomi Campbell, making her the first person outside...