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Meta outlines 2025 vision

Meta's direction for 2025 signals significant implications for digital fashion marketing and e-commerce strategies. According to The New York Times, CEO Mark Zuckerberg recently addressed 70,000 employees, outlining the company's focus on artificial intelligence, data center expansion, and metaverse development, following a strong financial...

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Google Gemini: How Artificial Intelligence is Disrupting Advertising Costs and Marketing Strategies

The advent of artificial intelligence tools like Google Gemini is revolutionizing search engines and redefining the rules of the game in digital marketing. This transformation is leading to a dramatic increase in cost per lead (CPL) on Google, sometimes reaching +100%, according to experts. This evolution poses new challenges for advertisers,...

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