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Retail

Filippa K enters the Chinese market with Tmall launch

Swedish fashion brand Filippa K has launched on Tmall, part of Alibaba Group, to enter the Chinese market as part of its ongoing international growth strategy. The brand’s Tmall flagship store launches with the new autumn/winter 2022 and core collections of women’s, men’s, active and loungewear. It will also add creative director Liisa Kessler’s...

13 Oct 2022