American Eagle news and archive

AI-powered retail intelligence platform Radar raises 170 million dollars in funding

Radar, an AI-powered retail intelligence platform, has raised 170 million US dollars in Series B Funding, bringing the company’s total valuation to 1 billion US dollars. The funding round was co-led by Gideon Strategic Partners and Nimble Partners, with participation from Align Ventures. Radar aims to use this round of funding to accelerate the...

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Provocation sells jeans: How Dutch denim brands approach their campaigns

Jeans campaigns have been provocative for decades. Consider the recent campaign featuring Sydney Sweeney for American Eagle, or Calvin Klein in the 80s and 90s. The Netherlands is home to numerous denim brands: how do they attempt to stand out? This article was written by Sterre Marsman. The American Eagle campaign with Sydney Sweeney caused...

Fashion

American Eagle signs five-year deal with footballer Lamine Yamal

Fashion and lifestyle retailer American Eagle has tapped Spanish footballer Lamine Yamal as its new global ambassador as part of its continued investment in sports culture. American Eagle has signed a five-year deal with the FC Barcelona footballer, described by the brand as a “historic” move, marking its first multi-year partnership as it looks...

Retail

American Eagle store traffic falls amid backlash over Sydney Sweeney ad

In-store visits for American Eagle are reported to have fallen last week after the brand became embroiled in backlash over a campaign featuring actress Sydney Sweeney. According to data collected by Pass_by, store visits across the US dropped 3.9 percent year-over-year for the week ended August 2. Impact was most prominent in the south, where...

Fashion

American Eagle states Sydney Sweeney's campaign is just about “jeans”

US fashion retailer American Eagle, known for its denim and casualwear, has been responding to criticism over its recent advertising campaign with actress Sydney Sweeney, which critics state has racist undertones. In the campaign, the actress, known for her roles in White Lotus and Euphoria, can be seen wearing an American Eagle denim jacket and...

Retail

American Eagle targeting back-to-school sales with Snapchat

US retailer American Eagle is teaming up with social media platform Snapchat to connect with students to drive in-store back-to-school shopping. In a statement, American Eagle said it was partnering with Snapchat’s ‘Snap Map’ feature “to meet students where they’re already shopping, connecting, and planning their next move,” by placing more than...

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Business

American Eagle lifts profit guidance

American Eagle Outfitters (AEO) announced that fourth quarter-to-date comparable sales to January 4, 2025, were up in the low single digits, tracking ahead of recent guidance of positive 1 percent. The company said trends across American Eagle and Aerie were positive. As a result, American Eagle is raising its fourth quarter outlook, with...

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Business

AEO Inc. reports growth across all brands for Q3

AEO Inc. reported an increase of 3 percent in total comparable sales for its third quarter, following a 5 percent growth in comparable sales during the same period last year, highlighting the success of the company’s profitable growth plan. The parent company of American Eagle and Aerie, AEO Inc., reported a 1 percent decline in total net...

AEO Inc. reports growth across all brands for Q3

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Business

American Eagle subsidiary Quiet Platforms announces partnership with JLL

Quiet Platforms, a wholly owned American Eagle Outfitters Inc. subsidiary, has announced its partnership with the real estate company Jones Lang LaSalle Incorporated (JLL). In December 2022, the companies announced their cooperation for the new year to accelerate the opening of new fulfilment centres in the US to serve brands in the supply chain...

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Retail

American Eagle and Aerie Carnaby store openings fall through

The highly anticipated UK store debuts for American Eagle and Aerie have been scrapped after the brands’ licensee company AEO EU descended into liquidation in January. The US fashion brands were set to open their first stores in the country at London’s Carnaby location in December. However, the brands’ owner American Eagle decided to terminate...

Retail

Aerie and American Eagle to open in Carnaby, London

Shaftesbury PLC, the retail investment trust, has announced that Aerie and American Eagle stores are set to open in Carnaby, London. Both stores will be located at Foubert’s Place and are due to open December 2021. Aerie will occupy a 1,630 square feet space over two floors, while American Eagle’s store is to be 3,888 square foot and will extend...