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AND/OR denim lifestyle brand boosts John Lewis fashion sales

For the week ending April 1, 2017, total sales at John Lewis were 78.3 million pounds, down 6 percent. The company said figures are still distorted due to Easter bank holiday trade falling into the comparable week last year. Fashion sales were however up 3 percent, John Lewis said, owing to the launch of new private label AND/OR, combined with...

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Fashion

John Lewis to launch debut in-house lifestyle brand 'AND/OR'

London - John Lewis is set to launch its first in-house lifestyle denim brand for women, known as AND/OR, this month. The new brand, which was developed in collaboration with L.A-based denim experts Calvin Rucker, sees John Lewis turning its focus to developing more in-house brands and thereby increasing its own branded fashion sales. The...

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