april fools news and archive

The best fashion April Fools

From Hunter’s footwear collection for dogs to Selfridges’ naming an actor as its new chief executive, fashion brands and retailers have been embracing April Fools traditions today. Here is a selection of the best ones FashionUnited have spotted – were you fooled by any? Wellington boot brand Hunter had us believing that they were actually...

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Pizza Hut to join fast food fashion

After fast food giant McDonald has come out with a limited line of Big Mac inspired clothing and rival Burger King with a 'flame-grilled fragrance', Pizza Hut is thinking along the same lines. The pizza chain is planning to offer pizza-inspired accessories like scarfs, hats, caps and totes soon. "We thought that everyone loves pizza, so why not...