april fools’ day news and archive

April Fools’ Day 2021 - the best fashion pranks this year

If you were thinking that fashion brands would cancel April Fools’ Day pranks due to the pandemic, think again. From Boden launching a new streetwear brand to Dune showcasing the hottest new heels made from toilet roll and Missguided creating a very innovative June 21st starter pack - fashion brands got creative this year. Boden launches new...

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Did you fall for any pranks this April Fools’ Day?

Fashion and beauty brands and retailer’s love an April Fools’ Day prank, were you taken in by the news that an online fashion retailer was launching its own budget airline, or that there was a new personalised knitwear collection so you could twin with your dog, or how about Strongbow entering the fragrance market or that the EU is banning Brits...

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Were you pranked this April Fools’ Day?

Fashion brands love getting in on pranks for April Fools’ Day, were you taken in by the news that invisible, unstealable boxes were being launched, or that a onesie would be the new ultimate fitness tracker, or even the plans from a fashion retailer to produce printed paint? Here’s a selection of the best April Fools’ jokes FashionUnited spotted...

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April Fools’ Day 2016 - The Best Fashion Jokes

Would you wear a bomber jacket with tote bags attached? Or dress your baby in BMW Drive baby boots? Are you excited about Samsung’s range of intelligent trousers? Happy April Fools’ Day - it seems that all the top brands were showing their humorous side this year - were you fooled by any? Here’s a selection of the best ones FashionUnited has...