AREA news and archive

NYFW: Area ‘Fabulous Fruits’ SS23

Area, the American luxury brand founded by Beckett Fogg and Piotrek Pansczczyk, presented its ‘see-now, buy-now’ spring/summer 2023 collection exploring the beauty and symbolism of fruits during New York Fashion Week. The brand, loved by the likes of Kendall Jenner, Bella Hadid, and Ariana Grande, examined the different stages of fruits, such as...

Video

AREA FW20 Runway Show

Designers Beckett Fogg and Piotrek Panszczyk created an intense, glamorous collection for Fall 2020. Exploring different fabrics, highlighting the signature crystal chains through all the collection, and showcasing numerous diverse themes of inspiration, this show was unlike others seen before. Architectural, eclectic, voluminous pieces have...

Fashion Featured

Area evolves to daywear

Area, the brand who's known for their evening wear and avant garde approach to things (and let's not forget their fur bras), turned over a new leaf for New York Fashion Week this season. Designers Beckett Fogg and Piotrek Panszczyk went the daywear route, and in contrast to their last collection which featured more dark colors and neutrals, they...