Asics Corporation news and archive

Asics launches ‘beauty’ campaign featuring post-exercise faces to show the glow that comes from within

In a world of filters, flawless skin and increasingly complex routines, ASICS is highlighting the original way to “get the glow”: movement that lifts and refreshes body and mind. Today, the brand unveils the first “beauty’ campaign to feature post-exercise faces. No filters, no expensive skincare, no complicated routines. Just glow - powered by...

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Asics records strong net sales and profit growth, raises outlook

Asics Corporation reported strong consolidated results for the first nine months of the fiscal year ending September 30, 2025. Net sales surpassed the 600 billion Japanese yen mark for the first time, increasing 19 percent year-on-year to reach 625 billion yen (4.04 billion dollars). This growth translated into significant profitability...

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Asics increases quarterly sales in EMEA by almost 27 percent and raises annual forecasts

The Japanese sportswear brand Asics significantly increased its EMEA sales in the second quarter of the current financial year. Revenue in Europe, the Middle East and Africa exceeded the level of the same period last year by 26.6 percent, the company announced on Wednesday. The brand achieved growth across all regions, product categories and...

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Asics Corporation to open dedicated production base for Onitsuka Tiger

Japanese sportswear group Asics Corporation has confirmed that its domestic shoe manufacturing facility in Japan, through its wholly owned subsidiary, Sanin Asics Industry Corporation, will be renamed the Onitsuka Innovative Factory Corporation, from January 1, 2026. Asics stated in a press release that the facility would be transformed into a “...

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LionRock acquires outdoor brand Haglöfs

Private equity firm LionRock has acquired Swedish outdoor brand Haglöfs AB from Asics Corporation. Headquartered in Bromma, Sweden, Haglöfs has been a wholly-owned subsidiary of Asics since 2010. It is currently sold in 28 countries and offers outdoor performance clothing, footwear and hardware. Daniel Tseung, founding partner at LionRock, said...

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Yasuhito Hirota joins Asics as President and COO

Asics Corporation has named Yasuhito Hirota as President and COO, who will take up the new role on March 29, 2018. Commenting on Hirota’s appointment, Motoi Oyama, Asics CEO, who became President of Asics in 2008, and was appointed Chairman of the board in March 2017, said in a statement: “Approaching my eleventh year in the role, the decision...