ASVOFF news and archive

Willy Chavarria named ASVOFF 17 jury president

American designer Willy Chavarria has been announced as the jury president for the 17th edition of film festival A Shaded View on Fashion Film (ASVOFF). The news was revealed by the event’s founder Diane Pernet, who said she “could not think of a more relevant president”. “Thank you Willy for accepting, I am sure it will be full of love and...

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Culture

What to know about Asvoff winner 'Made in Italy made by the Chinese'

'Made in Italy by the Chinese' received the award for best Chinese film at the Asvoff fashion film festival, which took place from November 7 to 10, 2024. The documentary tells the story of how Chinese immigrants, mainly from the port city of Wenzhou, appropriated the famous 'Made in Italy' label, which is supposed to glorify the know-how of...

Culture

Asvoff: A documentary on the designer Mary Quant tells the story of female emancipation

Asvoff, the fashion film festival presented by Diane Pernet, has inaugurated its 2024 programme with "Quant", a documentary on the British stylist Mary Quant, one of the most iconic fashion designers of the 60s. By giving women the opportunity to show their legs, Quant embodied, from a sartorial point of view, female liberation. The documentary,...

Design

Fashion as Film gaining momentum

It seems that the ever popular new fashion genre; fashion as film is gaining ever more momentum in an industry looking for alternative means to express their creations. With next month seeing the beginning of NYFFF, New York Fashion Film Festival, short films will be screened at New York’s Visual Arts Theatre. One nomination includes fashion...

Fashion

A shade view on fashion film success

In an ever evolving creative landscape, where insiders are ever more looking to push boundaries and converge different mediums to create something altogether groundbreaking, fashion as film has become a niche genre in itself. From its infancy and relative obscurity, the genre has been garnering continuing applaud for its vision and originality...