athletic propulsion labs news and archive

Luxury performance footwear brand, Athletic Propulsion Labs (APL), taps True Fit’s AI to reduce returns by -15%

Luxury performance athletic footwear brand, Athletic Propulsion Labs (APL), partnered with True Fit, the leading AI-driven fit platform, to achieve a +2% boost in revenue while reducing fit-related returns by -15% from those customers leveraging True Fit recommendations. Based in Los Angeles, APL was founded in 2009 by former collegiate athletes...

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Fashion

Athletic Propulsion Labs launches apparel with Woolmark

Los Angeles-based brand Athletic Propulsion Labs (APL) has launched a sustainable apparel collection with The Woolmark Company, following the success of its TechLoom breeze Merino wool trainer at the end of 2018. The athleisure brand states that its 10-piece capsule collection is the “most sustainable and luxe apparel line to date” and blends...

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Fashion

APL launches Woolmark certified trainer

Athletic Propulsion Labs (APL) has unveiled its most sustainable and lightest trainer in partnership with The Woolmark Company, which marks the first technical-knit shoe to hit the global market with the Woolmark certification trademark. Each trainer of APL’s TechLoom Breeze Merino Wool collection, features 80 percent Australian Merino wool,...