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Aurora news and archive

Fashion

Oasis launches first ever celebrity partnership

Fashion chain Oasis is following in the footsteps of other highstreet names including River Island, Topshop and H&M to introduce its first ever celebrity-endorsed collection with pop star Mollie King from The Saturdays. The 45 piece ‘Loved by Mollie’ collection, which has been designed by the Oasis in-house team, has been curated by the singer...

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Design

Aurora Fashions launches retail programme

Aurora Fashions, the owner of the Coast, Oasis and Warehouse fashion chains, has partnered with the University of Derby Corporate to launch an academically-accredited retail talent programme for employees working in its stores across the UK and Ireland. The programme is believed to be the first-of-its-kind in fashion retail, as the group looks...

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Fashion

Innovation on the high street to boost consumer interest

With fashion retailers heavily focusing on new online, multichannel led strategies and how to use everything from apps, to blogs, collaborations and facebook to improve customer loyalty and boost sales, it would seem actual offerings in physical stores and across the high street are suffering. Possibly one of the first fashion stores that wanted...

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Design

Aurora Fashion launches multi-brand e-shop

Women's fashion group Aurora Fashions is launching a multi-brand e-boutique for its labels Coast, Oasis and Warehouse. The new site will expand its e-commere offers in the Australian and American markets from mid May. The e-boutique, called &OtherBrands allows customers to shop all three labels using one check-out and one shopping basket....

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Fashion

Andy Tudor talks multichannel strategies

With FashionUnited having already featured stories on the ever rising importance and presence of mobile retailing and M-commerce, a key retail figure has now taken a look at the strategy from an insider’s perspective. Andy Tudor, Head of Multichannel Solutions at Aurora Client Services, has just given his opinion on new strategies as retailers...

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Fashion

Ish Patel talks Aurora's Ipad Pos system and multichann​el

With the recent announcement from Aurora fashions – which includes the likes of Warehouse, Coast, Karen Millen and Oasis under its high street retail banner – that they are installing a new Ipad Pos system enabling customers to ‘purchase on the shop floor,’ and the very first of its kind in UK retail. FashionUnited caught up with Ish Patel,...

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Fashion

Aurora Extends 90 Minute Service

Aurora Fashions, owner of womenswear brands Oasis, Warehouse and Coast, is extending its 90 minute delivery service to all of its brands to five new cities across the UK. From tomorrow, October 4, the regional roll-out will continue to Birmingham, Liverpool, Bristol, Cardiff, Belfast and the area surrounding Lakeside Shopping Centre in Thurrock....

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Fashion

CEO Aurora fashions talks growth

In light of the recent announcement that Karen Millen would become an independent entity from owners Aurora fashion(who also own Coast, Oasis, Warehouse), FashionUnited caught up with CEO, Mike Shearwood, to get the low down on why they decided it was the right move, Aurora’s developments and plans for 2011. When did you join Aurora and what...

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Design

Aurora Group unveils their first dual-branded stores

In a pioneer effort to cut the costs of using smaller outlets, Aurora Fashions, owner of high-street retailers Warehouse and Oasis, is to open dual-branded stores for the two fashion chains. The leading British fashion group will first combine Oasis and Warehouse shops to create larger, dual-branded stores, in an attempt to combat high rent...

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Fashion

Aurora Fashions on profit track

Aurora Fashions, the women’s fashion retailer that owns the Oasis and Karen Millen brands, said it was on a sound financial footing after cutting net debt by a fifth. According to the Financial Times, the group, which was established last year from the remnants of its predecessor Mosaic, said it was ahead of a schedule agreed with its main...

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Fashion

UK retailers fare differently abroad

Two of the biggest fashion names on the British high street are encountering different reactions abroad. On the same day that Aurora, which operates Karen Millen and Oasis, said trading in France was “spectacular”, French Connection announced it was to close all of its 21 stores in Japan as it attempts to stem its losses. Derek Lovelock,...

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