• Home
  • Tags
  • Authentic Brands

Authentic Brands news and archive

Fashion

Authentic Brands Group launches ‘Take Action’ campaign

Authentic Brands Group, the brand development, marketing, entertainment and digital platform, has teamed up with international advocacy organisation Global Citizen to launch a collaborative ‘Take Action’ brand mark campaign. The initiative aims to encourage customers to use their purchasing power to drive change toward “the most urgent issues...

loading...

Business |ANALYSIS Featured

Change of paradigm? Property groups and multi-brand conglomerate join forces to save apparel retail

New York –In a matter of weeks, a leading commercial property firm, Simon Property Group, and a multi-brand apparel conglomerate, Authentic Brands, have joined forces and snapped two ailing apparel brands, with the industry anticipating a third one following suit in the next month. Are we facing a change of paradigm in the apparel industry? The...

loading...