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Retail

Ted Baker launches first virtual store

Fashion retailer Ted Baker has launched a virtual version of its new Ted Baker & Moore concept store, which opened earlier this month on Commercial Street in East London, allowing customers worldwide to shop its new lifestyle format. The virtual store was created in a venture with virtual reality pioneers, Avenue Imperial, who have used high...

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Design

Jimmy Choo launches virtual showroom

Luxury footwear label Jimmy Choo has launched a virtual showroom that allows customers to view and pre-orderits Autumn/Winter 2014 collection before it is available in stores. Utilising technology developed by UK start-up Avenue Imperial, which creates interactive indoor tours of retail spaces for the likes of John Lewis and Tesco, Jimmy Choo...

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