Bazaarvoice news and archive

Bazaarvoice launches new Influenster app to expand its online community

Bazaarvoice is expanding its online community of seven million shoppers with its new Influenster app, which matches shoppers with brands seeking honest feedback on their products through authentic reviews, photos, and videos. Reviews are still the most influential factor when making a purchase for over three-quarters of consumers (78 percent),...

Retail

1 in 2 consumers will shop at Amazon's Prime Day event

New research reveals that 1 in 2 consumers will be shopping at Amazon’s global Prime Day, which takes place from June 21-22. Data from Bazaarvoice’s Influenster community of 21,480 US and UK consumers reveals that the sales event will also draw in new customers, with 1 in 5 respondents stating that this will be their first time participating in...

BusinessFeatured

Shopping on TikTok sees 553 percent increase during the pandemic

New research has revealed that shopping on TikTok has grown in popularity during the pandemic, with a 553 percent increase in the last 12 months, almost three times the growth of shopping on Instagram (189 percent) and Facebook (160 percent). According to 3,272 UK consumers from Bazaarvoice’s Influenster community, the #tiktokmademebuyit trend...

Business

Bazaarvoice secures majority investment from Thomas H. Lee Partners

Bazaarvoice, a provider of product reviews and user-generated content (UGC) solutions, has announced a majority investment from private equity firm Thomas H. Lee Partners (THL). Marlin Equity Partners, the current majority investor in Bazaarvoice, will continue to be a material shareholder. “Over the last year, Bazaarvoice has grown...

Retail

Two thirds of consumers prefer customer photos to professional shots

Visual and social user-generated content (UGC), as opposed to professionally shot imagery, is driving online retail purchases, new research reveals. As much as 74 percent of consumers prefer to see previous customers’ photos and videos on brand and retailer websites, rather than professional snaps, according to a report by digital marketing firm...

Retail

Covid-19 impacts consumer’s spending habits this winter

Bazaarvoice, a provider of product reviews and user-generated content (UGC) solutions, surveyed 5,000 global consumers for research concerning consumer sentiment and purchasing habits this winter. Due to the effects of Covid-19, 44 percent of consumers have admitted that their planned holiday spend has been impacted. Online shopping has...

Business

Bazaarvoice acquires social commerce solutions provider Curalate

Bazaarvoice, a provider of product reviews and user-generated content (UGC) solutions, has acquired visual commerce solutions firm Curalate. The company said the move will help it to create a “powerful offering to lead the growing visual commerce trend” as social shopping becomes an increasingly important factor of e-commerce. According to...

Business

Two thirds of women call for more transparency from clean beauty labels

As World Environment Day approaches, it’s becoming clear that two thirds of women would like their ‘clean beauty’ products to be labelled more transparently. While 61 percent of women feel that beauty products labeled as clean do not contain sufficient information, 69 percent rely on alternative sources for ingredient details. That’s according...

Retail

Effects of Covid-19: consumers value trust, reputation and conversation

New data reveals that 77 percent of consumers hold businesses more accountable than ever, as ‘trust’, ‘reputation’ and ‘conversation’ become almost as important as ‘price’ and ‘convenience’. In response to the uncertainty caused by the coronavirus pandemic, shoppers not only want to be reassured about fulfilled orders and inquiries, but they...

Fashion

Effects of Covid-19: Half of consumers now prioritise availability over quality or price

As Covid-19 continues to cause shifts in shopping behaviours due to store closures and product shortages, new data reveals that one in two consumers are now prioritising availability over quality, price or brand when making purchases. Shoppers now prioritise availability, then price, then quality, whereas before the pandemic they prioritised...

Retail

Consumers call for retailers to crack down on fake reviews

Almost three quarters (72 percent) of consumers believe retailers need a new set of standards to combat fake reviews, new research reveals. In particular, shoppers want only verified customers to be able to post reviews (43 percent), all products to be tried and tested by such consumers before launch (38 percent), and that customer content...