Belstaff news and archive

Belstaff’s annual turnover up by 16.6 percent

Luxury label Belstaff International reported an annual turnover of 50.2 million pounds, representing an increase of 16.6 percent in the year to December 31, 2021. Accounts filed with the Companies House UK showed that the company surpassed the revenue figure of 43 million pounds reported in 2020. The company’s gross margin remained at 17.4...

People

Belstaff names Jodie Harrison as global brand director

London-based heritage brand Belstaff has appointed Jodie Harrison to the newly created role of global brand director. Harrison, former chief membership officer at Soho House, will join Belstaff in January 2022 and report directly to chief executive Fran Millar, who took up the helm at the brand in October 2020. Before Soho House, Harrison was...

Fashion

Belstaff Partners with Dressipi to Expand Their Customer-Centric Approach

Dressipi’s Personalised Recommendations Increased Belstaff’s Email Revenue by 69% London, United Kingdom: Dressipi has announced a new partnership with luxury apparel retailer, Belstaff. This partnership will help Belstaff expand their customer-centric approach across all shopping channels. “Successful retailers like Belstaff recognise how...

Fashion

Belstaff teams up with Royal Enfield on exclusive collaboration

Heritage brand Belstaff has collaborated with motorcycle brand Royal Enfield on a capsule collection to celebrate British craft and motorcycling culture with an apparel range and two custom motorcycles. The Royal Enfield x Belstaff marks the motorcycle brand’s 120th anniversary year and features two limited edition waxed jackets, styled on the...

Fashion Featured

Belstaff collaborates with Blackhorse Lane on sustainable denim

Belstaff has launched a sustainable denim capsule collection with London-based atelier Blackhorse Lane, who manufacture selvedge and organic raw denim garments with a focus on sustainability. The capsule has been designed and manufactured with Belstaff’s brand ethos ‘Built for Life’ at the forefront and features denim jeans, jackets, for men and...

Fashion Featured

MyWardrobe HQ to introduce luxury menswear rental with Belstaff

MyWardrobe HQ, the fashion and luxury rental and resale platform, is branching into menswear, after announcing a collaboration with Belstaff to introduce the market’s first luxury rental offering for men. This rental collaboration isn’t about tuxedos and formalwear, MyWardrobe HQ x Belstaff will offer men everyday clothing and outerwear, through...

Fashion Featured

5 brands boycotting Black Friday for good causes

For some brands and retailers, Black Friday is all about slashing prices and offering major discounts, for 2020, several brands are protesting the annual discounting event in favour of charity drives. Black Friday 2020 this year falls on November 27 and, while for some brands it offers an opportunity to capture that much-needed consumer spend to...

Fashion

Belstaff launches Black Friday promotion to support The Big Issue Foundation

British heritage brand Belstaff will donate 10 percent of all full-price sales over the Black Friday weekend, from the 27 to 30 of November. Proceeds will go to The Big Issue Foundation in the U.K. This follows an earlier spring promotion where Belstaff donated a jacket for every jacket sold online, during the first national lockdown. This...

Retail

BELSTAFF LAUNCHES BLACK FRIDAY PROMOTION TO SUPPORT THE BIG ISSUE FOUNDATION

British heritage brand Belstaff will donate 10% of all full-price sales over the Black Friday weekend, from the 27th to the 30th of November. Proceeds will go to The Big Issue Foundation in the UK. This follows an earlier Spring promotion where Belstaff donated a jacket for every jacket sold online, during the first national lockdown. This...

Fashion

Belstaff launches Ineos Team UK collection ahead of America’s Cup Challenge

British heritage brand Belstaff has launched a new capsule collection with Ineos Team UK, the country’s sailing team. The 23-piece capsule collection comprises a range of key pieces including a new, lightweight dry wax version of the four-pocket Trialmaster Jacket, a channel-quilted, nylon down-filled Riding Gilet, and a lightweight packable...

Fashion Featured

Belstaff names James Norton as creative collaborator

British heritage brand Belstaff has named actor James Norton as its new brand ambassador and creative collaborator. The role will see Norton featuring in the Belstaff autumn/winter 2020 campaign captured by photographer Blair Getz Mezibov with reportage images by Cat Garcia on the Dorset coast, where the rising star will “begin a journey that...

RetailFeatured

Belstaff returns to the US with New York City opening

British heritage brand Belstaff has returned to New York City, following its departure in early 2019, with a new store at 62 Gansevoort Street to mark the brand’s world-first workshop concept with a focus on makers and creators within the community. Belstaff, which exited its Madison Avenue location in early 2019, has returned with a new store...