Bendon news and archive

Anna Johnson is the new CEO of Naked Brand Group

Naked Brand Group has appointed Anna Johnson, former EGM of the company's wholly owned subsidiary, Bendon Limited, as the company's new CEO, following the completion of its recent strategic financing and debt re-structuring. The company said that Justin Davis-Rice has stepped down from his role as CEO and has been named Executive Chairman of...

Fashion

Heidi Klum named creative director at Bendon

Bendon, one of the world's leading Intimate apparel companies, has named model and TV presenter Heidi Klum as its creative director and face of its flagship Intimates collection. Klum is replacing former model Elle Macpherson who will depart the New Zealand-based group at the end of the year after a 25-yearpartnership. The change in creative...

Design

Bendon to launch new Playboy lingerie line

Bendon, the New Zealand-based intimate apparel maker who produces Elle Macpherson Intimates, is teaming up with the American men’s lifestyle magazine Playboy to create a new range of lingerie based on its customised push-up bra technology Biofit. The Biofit x Playboy collection will include bras and corsets ranging from 32 to 38 and cup sizes A...