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Bershka unveils digital fashion collection with DressX

Inditex-owned Bershka has further expanded its presence in the metaverse with the launch of a purely digital fashion collection made in collaboration with DressX. The first of its kind of Bershka, the four items are available to “wear” via augmented reality (AR) lens filters and come as part of the high street brand’s holiday campaign ‘Going Out...

15 Dec 2022