Blue Vanilla news and archive

Blue Vanilla joins TV shopping channel Ideal World

British home shopping channel Ideal World has signed a deal with Blue Vanilla that will see the brand’s clothing feature throughout its television, social media and online channels. The partnership will be the first time Blue Vanilla has appeared on a TV shopping channel, as it secures a prime spot on Ideal World’s Friday Fashion Show, during...

Retail

Vanilla opens debut store at Bluewater

Womenswear concept brand Vanilla has opened its first store at Bluewater shopping centre in Kent. The 3,616 square foot store marks the first bricks and mortar location for trend-led womenswear labels Blue Vanilla and Pink Vanilla to showcase their collections in full. The flagship store will also exclusively stock a new shoe and accessories...