CHIC news and archive

Spring event of China's largest fashion and lifestyle trade fair with another increase in visitors

With over 1,175 exhibitors and 1,211 brands on 117,200 square metres, CHIC is the largest and most important fashion fair in Asia. Its strategic focus - ‘New brands, new channels, new aesthetics’ - reflects the structural changes in the Chinese fashion industry and offers international companies concrete starting points for growth and market...

FeaturedMember

Business|In Depth

From domestic success to global expansion: Key insights on China’s fashion market

Chinese brands have gained in popularity at home and abroad over the past years but sluggish domestic consumer spending and uncertainty amid evolving trade tensions are weighing on the outlook of China’s apparel industry. Here are eight insights about China’s clothing sector from the spring edition fashion fair Chic. 1. Sluggish consumption...

Featured

Fairs|Interview

How China is redefining fashion: Jiao Pei discusses CHIC, technology and market strategies

While in Shanghai for the China International Fashion Fair (CHIC), FashionUnited had the chance to hold a one-on-one conversation with Jiao Pei, the vice president of the event’s organiser China National Garments Association. He offered expert insights into China's textile industry, shedding light on current trends, market entry strategies for...

Fairs

Pitti Uomo and CHIC: Chinese high fashion wave reaches Florence

The China International Fashion Fair (CHIC) and Italian trade fair organiser Pitti Immagine are bringing Chinese brands to Florence. For the upcoming edition of the men's fashion trade show Pitti Uomo, which will take place in Florence from 11 to 14 June, the Chinese clothing fair will have its own pavilion, CHIC announced on Wednesday. Under...

FeaturedMember

Fairs

CHIC Shanghai: Rising frequencies despite lack of international flair

The Chinese clothing industry is only slowly on the road to recovery. Instead of distant exports, the domestic market and neighbouring countries such as Russia and South Korea appear to be a high priority for many clothing suppliers. Western markets in North America and Europe are proving more difficult after the end of the pandemic, partly due...

FashionPress Release

CHIC went online for its first time

• Successful premiere of CHIC's digital edition from April 22nd to 24th, 2020 • Over 1,350 exhibitors participated in more than 100 online activities of the fair • All distribution channels of China's trade were represented on the platform • In the customers' focus of interest: innovative, creative design and high quality products The first CHIC...

Fashion Partner Content

CHIC's autumn edition closed successfully

September 25th to 27th, 2019 • 698 exhibitors and 718 brands from 10 countries on more than 62,000 square meters from 25 to 27 September 2019 presented to over 54,000 visitors • CHIC as a constant for the Chinese fashion industry and fashion retail in the context of a rapidly changing market environment • Optimization of visitor management:...

Fashion Partner Content

CHIC Shanghai, March 12-14, 2019

• Positive economic growth in China in the context of falling global growth rates • Sales driver in terms of fashion, China's egotists, the young consumer generation in focus at CHIC • New shows-in show at CHIC: CHIC-TAILORING and CHIC- KIDZ, high-growth market segments • CHIC Special Service: VIP meetings with eCommerce platforms, showrooms,...

Fashion Partner Content

CHIC March 2018 closes successfully with rise in attendance

• CHIC March 2018 closes successfully with rise in attendance • CHIC´s new design: Discovering the young consumer world • Successful business in all fair segments • Service point CHIC as international platform for the international fashion trade • New autumn date for CHIC: September 27-29, 2018 The spring edition of CHIC, taking place from March...

Fashion Partner Content

CHIC March, Shanghai, March 14-16, 2018

• Consumer sentiment: China's economy grows by 6.9% • 1,210 exhibitors from 21 countries and regions at CHIC March • Premieres: Polish Investment and Trade Agency promotes "Fashion from Poland", International Fur Federation presents 8 companies from 6 countries • Business Inside: CHIC shows, seminars, CHIC TALK • Implemented intensive visitor...

Featured

Fairs

Chic Shanghai uses showrooms to bring brands even closer to the Chinese market

The third Autumn edition of Chic Shanghai, a fair that has been held in China since 1993, but only took place once a year in March until recently, closed its doors on October 13, 2017 after welcoming a total of 65,722 visitors. Visitor numbers at Chic (short for China International Clothing and Accessories fair) were essentially in line with its...

Featured

Fairs

CHIC to take place next season without Pure Shanghai

London - CHIC Shanghai, China’s largest international and national fashion trade fair, is set to kick off it next edition in March without the presence of Pure Shanghai. Running from March 15 to 17 at the convention centre the NECC in Shanghai, CHIC will not be hosting the Asian branch of the British fashion trade show Pure London for the first...