Retail
Chico's partners with b8ta for its intimate apparel label Soma
Chico's is innovating the fit and sizing of its intimate apparel brand Soma. It has partnered with software-powered retailer b8ta for its new Somainnofit fit-measuring bra. Somainnofit helps customers find their perfect fit through a Bluetooth connection that pairs with an app to capture four key body measurements. This product will be available...
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