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Advertisers to spend record 9.5 billion pounds this festive season

Advertisers are set to spend a record 9.5 billion pounds during the Christmas season, according to new data from the Advertising Association (AA) and WARC. This is a 4.8 percent increase on last year’s then-record 9 billion pounds, which the AA states show the continued importance of advertising to the economy during the festive period. Sharon...

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