Converse news and archive
Converse teams up with Pokémon for its 25th anniversary
Converse has joined the 25th anniversary celebration of Pokémon with a collection of footwear, apparel, and accessories inspired by the nostalgic game featuring Pikachu and Jigglypuff. The Converse x Pokémon collection for adults and children launches on December 10 and brings to life the original class of Pokémon, including Bulbasaur,...
24 Nov 2021
Nike's Q1 revenues increase 16 percent
Revenues for Nike, Inc. increased 16 percent to 12.2 billion dollars compared to the prior year, up 12 percent on a currency-neutral basis. “Nike’s strong results this quarter are continued proof of our deep consumer connections, unrelenting innovation pipeline and a digital advantage that fuels our brand momentum,” said John Donahoe, president...
24 Sep 2021
Sotheby's to auction rare Olympics collection
With the Tokyo Olympics approaching, auction house Sotheby’s has debuted The Olympic Collection, an assemblage of memorabilia, sneakers, and collectibles related to Olympic athletes. The sale will encompass over 50 items, many without reserve, and launch the same day as the Summer Olympic Games on July 23rd. Rare items include a “Prototype Logo”...
9 Jul 2021
Nike posts surge in Q4 sales and profit
Nike, Inc. said fourth quarter reported revenues were 12.3 billion dollars, up 96 percent compared to prior year and increasing 21 percent compared to the fourth quarter of 2019. Full year reported revenues increased 19 percent to 44.5 billion dollars. Gross margin for the quarter increased 850 basis points to 45.8 percent, while diluted...
25 Jun 2021
A Plus Market for a New Generation of Retailing
As the body positivity movement continues to gain momentum, brands are embracing size inclusivity to offer products and styles that fully fit the needs of their customers. Concerns with lack of assortment, improper fit, and body shaming that have been voiced by customers over the years are finally being met with innovations and systematic...
15 Apr 2021
Designer Kim Jones launches collection with Converse
Debuting his first collection for Converse, fashion designer Kim Jones explores the brand’s DNA through his nostalgic designs while delivering a contemporary spin on the American sneaker. Jones stated he updated the Converse Chuck 70 sneaker with streetwear in mind by reinforcing foot stability and enhancing grip to increase traction on city...
1 Apr 2021
'Sneakers tell your story': Sneaker crave floods South Africa
Queueing outside an upmarket Johannesburg clothing store, young fashion lovers hope to lay their hands on the latest sneakers to come out of the United States. For South Africa's city dwellers, sneakers are more than just shoes. As a marker of personality as well as social status, they are cared for and worn with pride, and youths compete to...
9 Mar 2021
Converse sales soar due to "Kamala effect"
Converse, the American shoe company best known for its youthful Chuck Taylor All-Stars, is having a moment. Sales are flying in the United States, increasing 50 percent in the last week of January, after Vice President Kamala Harris was spotted wearing a pair. While sales jumped during inauguration week, data from research company NPD Groups...
23 Feb 2021
Nike second quarter revenues increase 9 pecent
Second quarter revenues for Nike, Inc. increased 9 percent to 11.2 billion dollars compared to the prior year, up 7 percent on a currency-neutral basis. The company said in a statement that revenues for the Nike brand were 10.7 billion dollars, an increase of 8 percent to prior year on a currency-neutral basis driven by strong double-digit...
21 Dec 2020
Nike announces 12 percent increase in quarterly cash dividend
Nike, Inc. has announced that its board of directors approved a quarterly cash dividend of 0.275 cents per share on the company’s outstanding Class A and Class B common stock. This, the company said in a statement, represents an increase of 12 percent versus the prior quarterly dividend rate of 0.245 cents per share. “Today’s announcement marks...
23 Nov 2020
Video: The Fashion Archive debates whether sneaker companies are taking advantage of designers
In this video, The Fashion Archive discusses sneaker companies, Converse in particular, and whether they are taking advantage of designers in contracts. Watch the video below. Video: The Fashion Archive via YouTube Photo credit: Unsplash
27 Oct 2020
Converse signs eyewear licensing deal with Marchon
American footwear and apparel brand Converse has signed an exclusive, long-term global licensing deal agreement with Marchon Eyewear, Inc., one of the world’s largest manufacturers and distributors of quality eyewear and sunwear. As part of the partnership, Marchon will produce new sun and optical collections, which its states will take “cues...
5 Oct 2020