Cotton Traders news and archive

Cotton Traders to improve online experience with Dynamic Yield

Lifestyle and fashion brand Cotton Traders is to unify its customer experience with Dynamic Yield’s experience optimisation platform to provide a “more tailored” customer journey online. The British retailer is deploying Dynamic Yield’s A/B testing and personalisation technology to help streamline its online customer experience to aid its...

Retail

Cotton Traders to launch consumer apps

British casual wear retailer Cotton Trader is launching its first shopping apps in 2020 to “meet consumer demand for mobile”, after signing a partnership with app-commerce platform Poq. The move into apps is part of Cotton Trader’s latest growth strategy to reposition the brand and to attract a younger consumer. To achieve this it is planning an...

Business

CorpAcq acquires majority stake in Cotton Traders

London - The owner of Sale Sharks rugby team has acquired a majority stake in apparel retailer Cotton Traders. Investment fund CorpAcq has signed an agreement with the founders of the Altrincham-based retailer, former England rugby union trams captains Steve Smith and Fran Cotton, for a significant stake in the business. Terms of the deal were...

Fashion

Cotton Traders' sales soar

The British leisurewear concern, Cotton Traders, has reported its most successful Christmas season in its 18-year history. Sales for the four weeks up to Christmas-day 2004 were up by 28%. The company, which offers mail order, wholesale and retail shopping, said that all areas of business saw "incredible growth". Mail order increased by 47%,...