Counterfeit news and archive

World Cup 2026: Counterfeit vs. official, the growing challenge of identifying fake football shirts

Paris - The official shirt for 110 euros or the counterfeit for ten times less? With the 2026 World Cup approaching, the continuous rise in shirt prices is pushing many fans towards a parallel market of ultra-realistic replicas, which is controlled by criminal networks. "It is almost impossible to tell the difference between the two," a member...

Fashion

Six arrested in the UK over suspected sale of counterfeit goods on TikTok

London police have arrested six people suspected of distributing falsely trademarked goods over TikTok Shop amid a broader crackdown on counterfeiting in the UK. The operation was carried out by the Police Intellectual Property Crime Unit (PIPCU) at the City of London Police, which worked closely with industry partners to execute warrants in...

Fashion

AAFA study: Fashion fakes not only hurt brands but are also dangerous to health

Counterfeit apparel, footwear and accessories present serious chemical and product safety hazards to consumers. This is the conclusion of a recent study titled “Unboxing Fake Fashion Unleashing Real Dangers”. It was released by the American Apparel & Footwear Association (AAFA), and supported by total assurance quality provider Intertek. As part...

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Business

LVMH secures landmark victory in US counterfeit case

LVMH has secured one of the largest ever payouts in a counterfeit case after winning a legal battle against US discount mall operator Westgate, which allowed the sale of tens of thousands of fake Louis Vuitton goods. As first reported by The Fashion Law, the French luxury group filed its complaint more than two years ago after investigators...

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Fashion

Fashion’s authenticity crisis: How to spot a vintage luxury fake

As resale platforms fuel fashion’s latest boom and vintage garments gain cultural cachet, the market for second-hand designer clothing has never been more alluring, or more precarious. Amid the flood of archival Gucci, Hedi Slimane Saint Laurent, and Y2K Prada populating digital storefronts and curated boutiques, there is a shadowy undercurrent:...

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Retail

Louis Vuitton is the most counterfeited luxury brand, according to new report

Counterfeits have been a sharp thorn in the side of luxury fashion houses for decades. Dating back to ancient Roman times, counterfeiting within the fashion industry underwent a surge of popularity in the late 1970s, thanks to the rise of designer jeans. With several copycats trying to mark and sell duplicated designs and styles for a fraction...

Fairs

At Vivatech: Robots, trainers and counterfeit detectors powered by AI

Paris - Robots, a counterfeit detector and navigation systems for the visually impaired, all powered by generative artificial intelligence (AI), were among the innovations highlighted at the VivaTech trade show, which took place in Paris until June 7. AI and anti-counterfeiting Could you tell the difference between a Lacoste t-shirt and a...

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Business

Temu supports alliance against product counterfeiting

Temu is supporting action against product counterfeiting and is joining the International AntiCounterfeiting Coalition (IACC). The Chinese online trading platform signed a memorandum of understanding with the IACC, Temu announced on Thursday. This is intended to deepen cooperation on the protection of intellectual property and strengthen efforts...

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Business

Premier Brands Group faces legal dispute from Levi’s over ‘counterfeit trafficking’

Denim brand Levi Strauss & Co. has filed a legal complaint against Premier Brands Group (PBG) in which it claims the New York-based firm had carried out a “large-scale counterfeit trafficking operation” that infringed on its trademarks. In a filing with the California Northern District Court (case number 3:25-cv-03863), seen and initially...

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Business

TikTok exploits trade war to shift fake luxury goods

TikTok abounds with viral videos accusing prestigious brands of secretly manufacturing luxury goods in China so they can be sold at cut prices. But while these "revelations" are spurious, behind them lurks a well-oiled machine for selling counterfeit goods that is making the most of the confusion surrounding trade tariffs. Chinese content...

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Business

How TikTok is disrupting the luxury handbag market

A curious phenomenon is unfolding on TikTok, where videos of “luxury handbags” straight from Chinese factories are racking up millions of views. On the surface, these clips are merely the latest in a long line of viral content. But beneath the algorithm-driven virality lies a more disquieting reality for the global fashion industry:...

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Business

Make It Fair: How UK creative industries are fighting back against Big Tech AI

The rapid technological advancements of the past year have caused a significant global shift, leaving many struggling to keep up. The long-term impact of dominant technologies, particularly artificial intelligence (AI), on specific industries remains uncertain. In the UK, tensions surrounding such a topic have risen in recent months, as the...